“If competency wasn’t an issue…
who would you rather work with, men or women?”
When we asked women that question, the overwhelming majority replied, “women”. That’s no surprise, except it wasn't to honor the sisterhood; it was because they trusted the sisterhood.
- What are those values that bind women together?
(hint: it’s not their price points)
- Why are women-only groups on the rise?
- How can business become part of these New Girls’ clubs?
- Can an entire company become female-friendly?
In Women We Trust is written for those outside of the marketing department tasked to provide female-friendly service, yet have no easy parameters to guide them. It’s not about being politically correct; it’s about being personally correct - knowing which “trust points” women value.