“If competency wasn’t an issue… who would you rather work with, men or women?”
When we asked women that question, the overwhelming majority replied, “women”. That’s no surprise, except it wasn't to honor the sisterhood; it was because they trusted the sisterhood.
In Women We Trust is written for those outside of the marketing department tasked to provide female-friendly service, yet have no easy parameters to guide them. It’s not about being politically correct; it’s about being personally correct - knowing which “trust points” women value.
"What a concept! Instead of figuring out methods to sell to women, use the 'female culture' we've established and invest in because it meets all our needs. Women always listen to other women." Barbara Geraghty, Author of Visionary Selling
"I love the way women reach out to each other; the way they understand and support each other; the way they embrace an idea whose time has come. Nobody does it better than women and Mary Hunt understands that concept. In Women We Trust reveals why I believe the 21st Century belongs to us. Turn the pages and find out what the buzz is all about." Jane Glenn Haas, Author of Time of Your Life: Why Almost Everything Gets Better After 50, Journalist and founder of WomanSage, a non-profit for women at midlife.
