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  MYOB-2: The Complete Guide to Profitable Powersports Dealerships,
by John Wyckoff
 
 
Special Package Deal, Limited Time!:
Get MYOB-2, plus the DVD
Way Outside the Box
A $64.95 value, for only $47.00
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By John Wyckoff
(180 pages, soft cover)
ISBN-10: 0-9765304-0-6


Price: $35.00
Book only


Availability: Usually Ships in 24 to 72 Hours
Product Code: 0976530406
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Description Product Details About the Author
 

About the book: 

Looking for better performance from your dealership? John Wyckoff literally wrote the book on running a successful motorcycle dealership back in the mid-1980s. He called it Mind Your Own Business. A lot has changed since then (and some has not).

In this new book, MYOB-2 (Mind Your Own Business, 2nd Edition): The Complete Guide to Profitable Powersports Dealerships, John delivers more than 100 pages of new insights and information gained in another 20 years of experience in the industry. He covers the many changes, such as the expansion of dealerships from motorcycles to related powersports (like ATVs and watercraft) and the impact of computer management tools and Internet marketing. He even provides guidance on dealing with the behavior tendencies of your employees and your customers.

Starting out with help in taking a hard look at where your dealership is now, the book provides questionaires, forms, and guidelines, along with practical "real-world" advice, that will help you improve your bottom line -- starting NOW.
 
What They're Saying:

  • Go see Motorcycle Industry News book review!

  • "John Wyckoff literally wrote the book [the first edition] on how to run a motorcycle dealership."
    Robin Hartfiel
    Publisher/Editor
    Motorcycle Product News

  • "[Dealers] need a dose of John at least once a year."
    Bob Dron
    President
    Bob Dron Harley-Davidson & Big Dog Oakland, CA


Average Customer Review: Based on 3 Reviews. Write a review.

  0 of 0 people found the following review helpful:
 
John Wyckoff October 21, 2007
Reviewer: Karen Schoonover from Nixa, MO United States  
How do I contact John?  Old time friend.  Thanks.

Karen Schoonover


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  1 of 1 people found the following review helpful:
 
This book is a must for any Dealership Manager May 11, 2005
Reviewer: Zack  Paul from West Yellowstone, MT United States  
I highly recommend this book for anyone managing a motorcycle, Powersports, marine or even bicycle dealership.  It’s also helpful for any small retail business.

A lot of the time retailers and dealerships drop the ball on small things that make a big difference.  Things like how listen to the customer.  You have to learn what to react to from the customer and when not to say too much.  The book tells you how to read people and understand what they really want.  It helps you understand how to create a good relationship that keeps the customer coming back to the dealership for new helmets, jackets, pipes and other add-ons.

MYOB2 is perfect for dealer principals.  Maybe the biggest benefit will be for dealership staff, such as service managers, parts managers and general managers looking for career advancement -- maybe even hoping to own a dealership some day.


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  2 of 3 people found the following review helpful:
 
Wish I Had This Book 3 Years Ago May 10, 2005
Reviewer: "though she be little she be fierce" from Midwest  USA  
Many useful insights for any kind of small retail business are in this book. I wish I'd had this book 3 years ago when we were running a small retail gallery.  It might be about motorcycles, but the book provides superb advice that can be used regardless of the type of retail store you run.

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