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Bill Ward Keeps “Digging For Worms” In New Marketing Blog: Dr4Ward.Com
ROCHESTER, N.Y. (April 10, 2008)
Are your marketing messages “saying” what you want them to say?
Are you reaping the results you seek? If your messages aren’t
hitting their mark, if you aren’t certain of their
effectiveness, if you feel like your words are merely noise on
the net, (or worse, static in your clients’ ears) a visit to
www.dr4ward.com could be just the answer. This new blog by
marketing professor Dr. William Ward, from the College of
Business at Alfred University, is full of provocative
observation and thoughtful insight into interactive marketing
and 36 degree branding in a digital world.
Dr. Ward, aka DR4WARD.com, slams the integrated marketing
communications/360 degree branding space with the why’s and
how’s no one else is asking, always using what he calls his
“4ward philosophy.” And, he signs his posts with a compelling
invitation to learn more about his trademark story by adding
this simple signature, “keep digging for worms.” You have to
visit the blog to learn what he means by that!
“The purpose of this blog is to provide diagnosis and prognosis
of concepts such as integrated marketing communications / 360
degree branding and to engage readers in a discussion of their
impact on society,” Ward says. “I hope we can help each other
understand what these terms really mean.”
Want to know how the Academy Award ads stacked up or which Super
Bowl ads scored a touchdown? DR4WARD gives you his take on the
effectiveness of these million dollar commercials, and points
out why a number of them flat out failed.
From pharmaceutical companies to Apple computers to alcohol
marketing and all the way to cause marketing to women, Ward taps
into his extensive background and world travels, to spark
discussion on interactive marketing and 360 degree branding.
Some of his content flows from classroom discussions with
students at Alfred, and some of it from his own observations.
Dr. Ward has been quoted in USA TODAY, The New York Times,
The Wall Street Journal, The Christian Science Monitor, The
Lions Daily, the Associate Press Wire, and has also been
interviewed on radio and television. He serves as Collegiate
Chair on the board of the Rochester American Marketing
Association (RAMA) where he is also a guest blogger;
www.ama-rochester.com. He has studied and practiced
marketing since he was nine, and has taught international
marketing at universities in the U.S., China, Italy, and France. |
