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THERE’S A FINE LINE BETWEEN A GROOVE AND A RUT
HOW TO AVOID A SALES SLUMP AND RE-ENERGIZE YOUR MARKETING TEAM by G.D. Kittredge III

ROCHESTER, N.Y. (August 23, 2005) WME Books (www.wmebooks.com), Authors of many business books today write about WHAT business managers need to do to increase sales and develop new clients, but very few take the time to really show their readers just HOW to do it.

Author G. D. Kittredge is the exception. Drawing on his 25+ years in sales, marketing and business management experience, Mr. Kittredge takes dead aim at how to address a slumping sales situation and turn it around – quickly!

Using easy-to-understand examples, the book illustrates how to create successful sales opportunities for your business and how to employ effective marketing practices that will keep you and your sales team performing at the highest level.

Here are just a few examples of what you will learn from There’s A Fine Line Between a Groove and a Rut.

  • Can you dramatically increase the number of opportunities you have to promote your business? Yes, you can. Chapter Two shows you how to do it.

  • What’s the most effective way to tell your business story and present your products and services? Find out beginning on page 27. As one reader put it, “It’s worth the price of the book!”

  •  “Cold calling” is a waste of time, energy and money. There’s a much better way to establish contact with and attract potential customers. It’s all in Chapter five.

WME Books is an Author Services company offering writers personal, customized attention. Located in the heart of the print-on-demand world, WME Books comes to the world of publishing from an author’s perspective: authors helping authors. There’s a Fine Line Between a Groove and a Rut can be purchased at the WME Books online bookstore at www.wmebooks.com, and will be offered at Amazon.com soon. All books published by WME Books are also featured on the company’s A-ha! Blog at windsormedia.blogs.com/aha.

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