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New Book Helps Organizations Improve Employee-Customer Relationships
 Rochester, NY – (October
17, 2007) WME Books today announced the release of its
latest book, Taking Care of the People Who Matter Most: A
Guide to Employee-Customer Care. The author is Sybil F.
Stershic, a nationally recognized internal marketing expert who
specializes in employee and customer care.
“Employees play a critical role in maintaining and enhancing
customer relationships and are truly the most powerful medium
for conveying the brand to customers,” proclaims Stershic. “Yet,
in many organizations that profess to be customer-focused,
employees are often considered as an afterthought.”
Taking Care of the People Who Matter Most is a book about
how managers, customer service leaders and HR professionals can
create working environments that foster great employee happiness
and motivate employees to achieve high levels of customer
service.
Stershic, who has provided guidance to hundreds of businesses
and non-profits over a three-decade period, includes numerous
real-life examples of what successful companies are doing to
engage their employees and create winning teams of employees
and customers.
“My book,” says Stershic, “is really about how internal
marketing programs should be focused on continually improving
two types of relationships – one being the relationship between
employees and customers, and the other the relationship among
employees.
“A much needed reminder of the brand-building potential of
employees,” states Bill McEwen, Global Practice Leader at the
Gallup Organization. “A wealth of practical and sensible ideas,”
cites Dr. Leonard Berry, Distinguished Professor of Marketing at
Texas A&M University. “A must read,” says Stephen Brown,
Executive Director for the Center for Services Leadership.
Taking Care of the People Who Matter Most is available for
purchase through the WME Books’ Website at
www.wmebooks.com or by
calling 1-877-947-2665.
Taking Care of the People Who Matter Most: A Guide to
Employee-Customer Care
By Sybil F. Stershic
142 pages, $21.95 soft cover
ISBN-13 978-1-934229-04-0 |
