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  Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, by Sybil F. Stershic
  Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, by Sybil F. Stershic
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By Sybil F. Stershic
(142 pages, soft cover)
ISBN-13: 978-1-934229-34-7





Price: $23.95

Ebook available at: Energize


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Description Product Details About the Author
 

Author Sybil Stershic’s newest book, Share of Mind, Share of Heart – Marketing Tools of Engagement for Nonprofits, brings that "share of mind and heart" mindset to the nonprofit space, where it’s most needed.

“Share of mind” (also referred to as “share of voice”) is about creating and maintaining public awareness of your organization. How can people support your organization and its mission if they don’t know about you?

“Share of heart” is creating and maintaining an emotional bond with people who are important to your organization. Once people know about you, how will you build relationships with them and involve them in your nonprofit?

In a world crowded with advice on every business front, where marketing so often focuses on the creative aspects of promotion, Stershic shows you how to bring the personal back into the conversation because in the end, it’s not as much about the marketing materials, as it is about the people.

"[E]veryone who works and volunteers in your non-profit has a marketing role in delivering your brand promise,”
Stershic tells us in Chapter 3, “Taking Care of the People Who Most Impact Your Brand.”

Engaging with volunteers, staff, and the executive team, to create and stay true to the brand promise in your marketing materials, is not only recommended, it’s necessary.
What They're Saying:

  • "Share of Mind, Share of Heart is a pithy, potent survival guide to making good things happen with marketing. Read it to engage more powerfully within your own organization – and with the world beyond. Change for the good starts here."
    Katya Andresen
    CSO, Network for Good
    Author of Robin Hood Marketing

  • "Share of Mind, Share of Heart is deceptively simple but actually profound. It explains and applies basic principles of business marketing to the special situations faced by all nonprofit organizations large and small. This is not a book about publicity or sales or even client development. Instead, Stershic focuses on nonprofits’ most powerful asset: its mission-driven people. Learn to nurture and motivate those who deliver the services and everything else follows. Uniquely, the book shows how paid staff and volunteers are full partners in maintaining the organization’s image and impact in the community. The reader who resonates with the content and uses the provided action plan notes will discover many ways to do the internal marketing that ultimately produces public results."
    Susan J. Ellis
    President, Energize, Inc.     (www.energizeinc.com)
    Editor-in-Chief, e-Volunteerism (www.e-volunteerism.com)

  • "Stocked with examples throughout, Share of Mind, Share of Heart is filled with valuable nuggets of wisdom important for every nonprofit executive who wants to win the hearts and minds of its target audiences. Sybil Stershic demonstrates how marketing is too important to be left to the marketing department — it's everyone's job."
    Ken Bernhardt
    Taylor E. Little Jr. Professor of Marketing and Special Assistant to the Dean
    Robinson College of Business, Georgia State University

  • "For the guerrilla nonprofit marketer's personality, with a bent toward taking action. Sybil Stershic's book Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits is all about getting active in marketing your organization. Each easy-to-understand chapter gives you practical action-oriented tasks that help you focus on getting more than your organization's fair share of the minds and hearts of the people you want to reach."
    Chris Forbes
    Co-Author of Guerrilla Marketing for Nonprofits:
    250 tactics to promote, recruit, motivate, and raise more money

  • "Share of Mind, Share of Heart is a great guide to success in nonprofit marketing with a strong reminder about the importance of engaging an often overlooked audience — staff members of the organization."
    Celeste Wroblewski
    Nonprofit strategist, Chicago
    Meet Celeste on LinkedIn


Average Customer Review: Based on 1 reviewsWrite a review.

  0 of 0 people found the following review helpful:
 
Good service is the best marketing tool May 23, 2013
Reviewer: Dennis Fischman from Somerville, MA United States  
Sybil  Stershic wants you Taking Care of the People Who Matter Most: the employees, volunteers, and Board members of your nonprofit organization. In her new book, she explains why.

   "Your service is your brand." There are a lot more points where people touch your organization than just the newsletters and emails you send them, or the social media you want them to see. The people who represent your organization the most often are not the Executive Director, the Communications Director, the Development Director, or the Board chair. They are the employees and volunteers who face the public every day.

    "Connection is the key." People who work at your agency must feel connected to the mission of the organization (and know how they are helping to move you forward). They also have to connect with your customers (or clients) to stay dedicated to a high level of customer care.  They want and need to connect with other volunteers, and with employees.



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