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About the Book

In the pages of this book you will learn how to successfully draw in those eager women shoppers. Then, you will learn how to get them to buy, using today’s mouse-to-house expediency.

Consider this challenge from the author:

My experience as an Internet consultant was showing me that many online businesses approach the Internet thinking they have the right answers, when they don’t even know the right questions! Here are the questions you should be asking: “Who is spending the most money online?” And, “What will get this market to my Web site to buy from me?”

The answer to the first question is: “Women.”

The answer to the second question is: Dickless Marketing.

Chapter by chapter, DiVita shows how...and more importantly, WHY...some sites successfully market to women and other don’t. Chapter 9 is entirely devoted to analyzing six e-commerce sites using DiVita’s “Dick-e-meter” rating, as discussed on her Web site www.dicklessmarketing.com.

In Chapter 10, DiVita says, “Don’t ask Freud what women want,
read on--”
Get your copy of Dickless Marketing and read on.

• Paperback: 328 pages, soft cover
• Publisher: WME Books (2004)
• ISBN-10: 0-9777297-0-2
• Product Dimensions: 9.0 x 6.0 x 0.7 inches
• Shipping Weight: 1.1 pounds. (View shipping rates and policies)

About the Author

Yvonne DiVita is the President and Founder of Windsor Enterprises, LLC, a new media communications company. Nine plus years of studying the Internet and how its “real-time” contact impacts the way people relate to each other, personally and in business, convinced her that a company focused on helping others utilize the World Wide Web was in order.

Yvonne is an Honors graduate with a degree in English. She has a particular fondness for the written word and reminds everyone she meets that a picture may truly be worth 1,000 words, but when you can only think of the first 100 words, she will supply the rest.

Windsor Media Enterprises, LLC helps people write, edit, and produce Web content. We also help professionals and new business owners write, edit and produce e-docs and e-books, using the dynamic technology available across the Internet today. Before starting Windsor Enterprises, LLC, Yvonne spent several years working at Internet start-ups and writing “how-to” succeed articles for web-preneurs. During the last six years, her articles on how the Web works have appeared in both online and offline publications such as: Business Strategies Magazine (Rochester, New York), DEMC.com, Computer Bits Magazine (www.computerbits.com) and RAM: Reseller Advocate Magazine.

Her book, Dickless Marketing, is a tribute to communication across a computer cable. Its purpose is to help web-preneurs in their goal to sell online by instructing them on “Smart Marketing to Women Online.”