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Courting the Customer: A workbook to help you better understand
the relationship between you and your Ideal Customer,
by Michael Pallini
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Price: $19.95
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Do you know who your Ideal Customers are? Do you have long-term relationships with all of them you'd like? Find out how to do better in Courting the Customer.
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Dickless Marketing: Smart Marketing to Women Online,
by Yvonne Divita
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Price: $24.95
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Attention online marketers. In the old days, like the Dick and Jane world of the 20th century, marketing focused primarily on men because men were the ones perceived as holding all the purchasing power. Today, the purchasing paradigm has shifted to online shopping where women have become the major decision-maker. This book shows you that now it is women and not men that rule online shopping. If you sell your products online, you need to read this book and learn how to maximize your online marketing potential.
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Discovering Your Inner Samurai:
The Entrepreneurial Woman's Journey to Business Success,
by Dr. Susan L. Reid
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Price: $24.95
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Have you read The Secret? Well, now you can live it.
In Discovering Your Inner Samurai: The Entrepreneurial Woman's Journey to Business Success Susan Reid has unlocked the real secret to doing what you love, using your intuition, and even scheduling chaos. As you read each chapter of this book you will have an Aha! moment that will grow into an Aha! hour, and then, into an Aha! life of success and happiness, doing what you truly love.
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How Executives Fail:
25 Surefire Recipes for Sabotaging Your Career,
by Lee Thayer
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Price: $24.95
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Attention executives: This CEO coach, consultant, popular seminar leader and author of Leadership: Thinking, Being, Doing, is back to rattle your cage! Here is a definitive book about how executives contribute to their own failure without even knowing it. It’s filled with thought-provoking humor. Maybe you’ll see your peers, maybe even get a sideways glimpse of yourself. This book may change the way you think – and quite likely for the better.
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In Women We Trust: A cultural shift to the softer side of business,
by Mary Clare Hunt
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Price: $22.95
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This is a book that is destined to create a new awareness for female consumers as well as the businesses that are competing for their dollars. It’s written for those seeking to provide female-friendly service, with no easy parameters to guide them. Author Hunt shows you why it’s not about being politically correct; it’s about being personally correct and knowing which “trust points” women really value. If you want to build your female customer base, this book offers some great insights.
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Leadership: Thinking, Being, Doing
(New and Revised Edition),
by Lee Thayer
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This guidebook is for those who want to go beyond reading about leadership and actually do something about it. Leadership: Thinking, Being, Doing builds on author Thayer’s critically acclaimed first edition written in 2004. It’s a must read for anyone who wants to improve his or her ability to lead in any enterprise or venture in life – whether they be a high-level executive, a coach, a parent, or whatever walk of life they pursue. Here’s a book that will provoke your thoughts and move you to action.
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MYOB-2: The Complete Guide to Profitable Powersports Dealerships,
by John Wyckoff PLUS, the DVD presentation: Way Outside the Box with John Wyckoff
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Price: $47.00
Special Book/DVD Package:
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Get this great package deal from the man described as a “motorcycle maverick” and the “moto-master” of the powersports industry. Now you can read his words and see and hear him speak (and answer questions too) about how you can grow your business.
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MYOB-2: The Complete Guide to Profitable Powersports Dealerships,
by John Wyckoff
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Price: $35.00
Book only
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Looking for better performance from your dealership? John Wyckoff literally wrote the book on running a successful motorcycle dealership back in the mid-1980s. He called it Mind Your Own Business. His latest book delivers new insights based on his last 20 years in the industry including expanding product lines, computer management tools and Internet marketing. Included are questionnaires, forms and guidelines along with practical advice that will help you improve your bottom line.
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Taking Care of the People Who Matter Most:
A Guide to Employee-Customer Care,
by Sybil F. Stershic
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Our Price: $21.95
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Today, the really successful companies are using innovative and low cost ways to strengthen the most critical aspect of their business, the employee-customer relationship. The results are greater customer satisfaction and higher profits.
Taking Care of the People Who Matter Most shows you how they are doing it.
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The Field Guide to
Leadership: Thinking, Being, Doing
(New and Revised Edition),
by Lee Thayer
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Price: $39.95
(Includes two-years of updates!)
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This guidebook is for those who want to go beyond reading about leadership and actually do something about it. Leadership: Thinking, Being, Doing builds on author Thayer’s critically acclaimed first edition written in 2004. It’s a must read for anyone who wants to improve his or her ability to lead in any enterprise or venture in life – whether they be a high-level executive, a coach, a parent, or whatever walk of life they pursue. Here’s a book that will provoke your thoughts and move you to action.
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