Maintaining a selling groove and avoiding a selling rut is a constant challenge. Success lies in recognizing that fine line between them and knowing how to stay above it. Whether you're:

• Running a small business on a limited marketing budget? You'll find this book packed with easy-to-understand tips on how to turn prospects into customers.
• Just starting a new business? You'll discover great ideas on how to attract those first clients and get others to talk about your business.
• A sales manager responsible for training and motivating others? You'll learn creative ways to teach those critical selling and communication skills that will re-energize your sales team.

Bottom line? For anyone who sells professionally, this book will provide you with tools and techniques that can bring you success today!

• "Fine Line Rule #3 has paid for the book for me. I had been using a typical elevator type speech to explain my business and it didn’t have a good feel to me. Your 'mental picture' concept is perfect! Have already started using it. Thanks."
  Rick Crawshaw
  RAC Leadership
  Career, Business & Leadership Coaching
  Rochester, NY
  

• "Very powerful stuff. The concepts and principals were simple and easily explained. The organization and repetition of key rules were direct and effective. Your book should be a valuable sales resource for years to come."
  Stephen Marsh
  Threshold Sound & Vision
  West Los Angeles, CA