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2 of 2 people found the following review helpful: |
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A have to have book for running a dealership |
May 10, 2005 |
| Reviewer:
Zack Paul
from West Yellowstone, MT United States
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I highly recommend this book for anyone managing a motorcycle, powersports, marine or even bicycle dealership. It’s also helpful for any small retail business.
A lot of the time retailers and dealerships drop the ball on small things that make a big differance. Things like how listen to the customer. You have to learn what to react to from the customer and when not to say too much. The book tells you how to read people and understand what they really want. It helps you understand how to create a good relationship that keeps the customer coming back to the dealership for new helmets, jackets, pipes and other add-ons.
MYOB2 is perfect for dealer principals. Maybe the biggest benefit will be for dealership staff, such as service managers, parts managers and general managers looking for career advancement -- maybe even hoping to own a dealership some day.
Zack Paul
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